Tourism based economies, lately, opt to an event strategy. This strategy would help promoting the country's regional culture and create traffic in some places.
When talking about events we are mostly evoquing festivals. A brilliant activity that would mobilize a bunch of businesses, without forgetting the Artistic industry and, mostly, promoting young artists.
But in order to get what managers need to create their festivals (and here we are talking about finance and services), they turn to stakeholders and the application of the Stakeholders Theory. A very small number of festivals resort on borrowing money (GETZ and ANDERSSON, 2010). And this is legitimate, because CSR oriented companies are multiplying and the best way to apply CSR is by sponsoring cultural events.
In deed, Stakeholders can participate in an event, in different ways. The following framework presents different partnership possibilities betweeb companies and an artistic event.
It's crucial for festival managers to identify each Stakeholder, his relationship with them and the relationship between different stakeholders. Spot leading stakeholders and their followers. And most important, is beeing able to keep the largest Stakeholders satisfied without beeing highly depending to them, so that the artistic creation with all its values stay as pure as it should be without beeing modified in order to meet economic objectives.
For moke aknowledgement:
http://redwardfreeman.com/stakeholder-management/
D.GETZ and T. ANDERSSON (2010) "Festival Stakeholders: Exploring Relationships and DependencyThrough a Four-Country Comparaison" Journal of Hospitality and Tourism Research2010, Sage Publications.
For moke aknowledgement:
http://redwardfreeman.com/stakeholder-management/
D.GETZ and T. ANDERSSON (2010) "Festival Stakeholders: Exploring Relationships and DependencyThrough a Four-Country Comparaison" Journal of Hospitality and Tourism Research2010, Sage Publications.