It seems a little late posting this article, but I do believe that it still important. 

In today post, I am tending to introduce myself and why have I chosen to create this Blog.

I like to qualify myself as an explorer, thus I haven’t much traveled in this world. But, I don’t mind living new experiences and discovering different things.

My name is wiem, a PhD Student living in Tunisia. During my study journey I have been introduced to different subjects, but I had a little attraction to business and commercial ones...pursuing my career I have discovered Marketing as a subtle and clever combination between different sciences (mathematics, statistics, psychology, sociology, design and art, etc.) So I have chosen to be more specialists in Marketing and have chosen to get a Master Degree in that area of studies. While working on my Master degree research project, I have stumbled on a specific Marketing domain called "Marketing of Arts" it was not techniques of marketing products but it was the universe of spreading Art around the world. That was like Alice finding the rabbit hole; the ability of practicing knowledge that I have collected through years on a field that inspires me a lot and that accompanied me during my studying nights, which is music. So as a starting point for my research career, I have done a Master dissertation, about lightening effects on hedonic consumption of a music concert. And I admit that I was extremely lucky, because at that time in Tunisia, there were no music bands associating lights shows to their music, everything was randomly done. Fortunately, there was "Jean Michel Jarre" who came to the "International Festival of Carthage" in 2013 and I have got the ability to ask people about their experience after that music show. 

Jean Michel Jarre in Tunisia 2013

The success of my Master Research inspired me to go further in research, to become an expert in the "Marketing of Arts" by making a thesis that would let me uncover event management issues, find solutions and transmit knowledge about how Art should be marketed to future generations of artists.

So here I am now, engaged in a 3 years Thesis Project about "Public Private Partnerships in the field of arts: festival management". The objective is to find the best solution to implicate private institutions in public events. Enhance the economic texture in Tunisia which is based on tourism and services. 

My next blog will be exposing my latest findings and explanations about my thesis project. Stay Tuned!

All toguether for a better artistic Tunisia!