Marketing of arts and traditional Marketing

What we are interested in this article is the difference between classic Marketing and Marketing of art and culture.

If you where a marketing or management student in Tunisia you would notice that some artistic products are classified as products and others are classified as services. But we can regroup them all in only one category which is art and practice a specific marketing on them which is The Marketing of Art and Culture.

We are aware that what we are writing now is already said, and is practiced in the whole world. But the aim of this Blog is to open “Tunisian” minds, to tell artists and managers that all we need to make better art is an industry that can use scientific tools to promote good art, to make artist more visible on the national and international field. And as we said in the first article of our blog, use marketing tools to find people who are not interested in some art and make them discover it.

How is marketing of art different from traditional marketing? Well this is related to the nature of the product that we want to give to people. The traditional Marketing looks in the market to find what are its needs and then conceive a product that fulfills those needs to offer it in the end as a solution to the market efficiencies. On the other hand, the artistic product yields from an artist emotions, point of views, imagination, experiences, etc. and then it appeals to the Marketing of art in order to make a strategy and use different tools to make it closer and more understandable to people.

In the end, when companies are focusing on the market, we talk about Classic Marketing. And when companies are focusing on the product we talk about Marketing of arts.