Art is an exceptional product, many think that if it is commercialised it will lose its value. But others like Takashi MURAKAMI (2005) think that "artists who don't accept the commercial aspect of the art world are afraid that their work will be revealed to be worthless". That's why we are presenting this Blog, to correct wrong thoughts and clarify things.
So what is the Marketing of Art? and why is it so important?
Well, artists are people gifted to create aesthetic products charged with emotions. In order to make their products more visible and beneficial. By "beneficial" we mean the emotional value and the monetary value that will help the artist to produce better and in better conditions. Then, artists need to practice marketing strategies and tools in order to make their product more reachable by people who can be interested in their art and become followers of it.
Researchers define functions of art as " to make sure that the artistic potential of a product has been managed and transmitted from the artist to public" (Botti, 2000)
And also, to find some insensitive people to a certain kind of art and try to convince them to reconsider thoughts, or discover it.
Finally, Marketing of Art is a set of tools derived from a strategy and applied on an artistic product in order to make it more accessible to people.
So what is the Marketing of Art? and why is it so important?
Well, artists are people gifted to create aesthetic products charged with emotions. In order to make their products more visible and beneficial. By "beneficial" we mean the emotional value and the monetary value that will help the artist to produce better and in better conditions. Then, artists need to practice marketing strategies and tools in order to make their product more reachable by people who can be interested in their art and become followers of it.
Researchers define functions of art as " to make sure that the artistic potential of a product has been managed and transmitted from the artist to public" (Botti, 2000)
And also, to find some insensitive people to a certain kind of art and try to convince them to reconsider thoughts, or discover it.
Finally, Marketing of Art is a set of tools derived from a strategy and applied on an artistic product in order to make it more accessible to people.
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